This allows you to identify areas that you might have missed in your content. This article will walk you through the importance of a content gap analysis and provide a step-by-step plan to perform one. Good SEO content gap analysis is a great advantage you need to keep up with the latest developments against your competitors. The ranking is getting harder and the quality of the content people are producing is getting better. Organizations are investing heavily in SEO content marketing strategies. If your website is attracting a lot of traffic from Google, you must protect it from the competitively created new content.
DinoRank has provided me with simple and concrete actions to improve my website. Now I know what to do to promote the URLs that I am most interested in positioning on my website. It tells you at a glance the
structure your articles should have to rank above the competition. You can also read the documentation to learn about Wordfence’s blocking tools, or visit wordfence.com to learn more about Wordfence.
These seed keywords will help you identify similar keywords and variations that are most popular among searchers. In this article, you’ll learn what a content gap analysis is, why you should regularly do one, and how to do a content gap analysis using SEO tools. The reality is most marketers don’t approach a content gap analysis with the clustering step in mind.
As shown above, Frase provides a helpful content production workflow, from content briefs to content writing, optimization, and analytics. Of course, you’ll be helping your target audience with more useful educational and decision-making information as well. That’s where you can swoop in with your content and create something 10x better. That means there is a built-in opportunity for new SEO rankings and improving your overall SEO scores. When you can reach those groups by filling in the gaps, they can become part of your sales and marketing funnels and join your pipelines. Now that you know which domains will provide the most valuable backlink opportunities for your site, the only thing left to do is to reach out to those sites and try to get them to link to your domain.
Through this, a website owner can identify whether or not they need to improve the content provided to users in order to increase engagement and enhance UX (user experience). SEO gap analysis takes us to the first principles of what we do in SEO because ranking on Google is not ranking in a vacuum. You’ve got a very limited space on the first page of the SERPs, and you need to be doing better than your competitors to be able to rank there. That means, then, you need to know what your competitors are doing and how you’re going to do it better.
If you haven’t already, you’ll need to create a list of at least two to three competitors that have a strong organic traffic strategy. If you’re not sure where to start, you can use our two-step guide to identify competitors. Now, that you have your list, you can use it to figure out why those sites are outranking you. A keyword gap analysis is an SEO strategy that compares your site to your competitors to find keywords that rank the highest and drive the most traffic. However, a keyword gap analysis—also sometimes called a content gap or keyword competitor analysis—is a must. When it comes to SEO, content gap analysis is one of the top demands on the list, so it’s crucial to know what it is and how it’s done.
Content gap analysis is more than simply combing through your blog posts to see if you are missing out on any juicy content ideas. You’re also likely to find new keyword opportunities you’re not currently taking advantage of with existing content. There are a couple of reasons why it is important to find and fill content gaps. A filter will need to be applied based on the tags that are included in your research.
Finding The Right Tools And Resources To Perform An Analysis
This will allow you to see if new content is necessary at any given point. If it seems like there are gaps that need to be filled, now is the perfect time to map out a strategy for creating new blog posts or other types of content. The first step in this process is to ask yourself how your audience is searching for the product or service you provide. You’ll probably have a list of these in mind that relate directly to your product or services.
The Gap Analysis Is Related To The Powersuite
Are you ready to boost your website’s SEO performance and drive more traffic to your site? How do you know what to write about when it comes to content marketing? What topics should you cover in your niche to attract new traffic, leads, and customers? How do you differentiate yourself from the competition and rise above the din? Be sure to update your content to include any missing keywords that will continue improving your rankings.
An SEO gap analysis is a valuable tool for any business looking to improve its search engine footprint. To get the most out of your analysis, working with an experienced agency offering SEO professional services is best. Today we’ll explain what a gap analysis is, why your business should consider one, and who should be charged with creating an SEO gap analysis.
While several years ago you could post content without having to worry about too much competition in your industry, today the race to reach the top of the rankings page is more competitive than ever. Your content strategy should also involve targeting keywords by season and region. If certain terms including “Christmas” start to spike from November through to the end of December, preparing content to target related keywords could be beneficial. Brands may publish or share content on a variety of platforms, but website content must at least be in line with the buyer’s journey and keep up with potential customer gaps. You can then determine if there is missing content that fills the gap between phases.
Before you start your keyword gap analysis, you need to have a clear idea of what you want to achieve and who you are competing with. Your goals could be to increase your brand awareness, generate more leads, or boost your sales. Your competitors could be direct rivals in your niche, or indirect ones that offer similar solutions or target the same audience.
The actual value of a content gap analysis is to create a strategic advantage over your competitors. Along the way, you’ll deploy your resources wisely, saving your company both time and money. Ultimately, your SaaS business will create awareness, be top-of-mind in the consideration phase and build a healthy organic sales pipe. Many of the SEO content gap analysis and keyword gap analysis tasks described above can be greatly assisted or even automated by SEO tools.
SEO tools use a variety of methods to automatically evaluate competitive content gaps. One common method is to use keyword research and analysis to identify the keywords and phrases that are being targeted by competing websites but not by your site. Professional SEO software tools help automate tasks related to content and keyword gap analysis. And with artificial intelligence (AI) now becoming more mainstream, SEO tools with AI capabilities are in a good position to provide smarter and more insightful content gap analysis. Once you have your keywords and theirs, you need to compare and categorize them. You can use tools like Excel or Google Sheets to create a spreadsheet and filter the keywords by different criteria, such as search volume, ranking position, difficulty, or intent.
This tool provides you with the keywords your competitor is ranking for in search, the number of monthly searches and the landing page. Export the competitor analysis report to excel and repeat this process for your top 3 – 5 competitors + your own domain. Using your PPC and organic channels together in a complementary way will help you get tangible results on a larger, more competitive list of keywords. Like any SEO effort, track your results as you progress with your competitive efforts.
When you do this regularly – such as quarterly – you are much better positioned to stay on top of your competitors’ strategies and beat them. Topical authority is essentially demonstrating subject matter expertise, and it is achieved by covering everything there is to cover about the topics you want to rank for. Last but not least, when you’re trying to get a pulse on your audience, forums are still a brilliant resource. MEDIUM SEO TELEGRAM GROUP can find decades and decades of questions from real people in just about any industry.
In the screenshot below, Zoho would be a direct ‘real-life’ competitor. Investopedia would not be, but we’re still interested in capturing their audience for this keyword (and likely many others). You build topical authority by finding and addressing gaps in your content. This simply means Google begins to see you more and more as an expert in your field.